Corporate Communications

Effective strategies answer the “why” and “what” and become the overarching and ongoing foundation to then craft plans and tactics to successfully communicate with external and internal audiences. Getting the strategy right is the first and often most difficult step especially when faced with a world saturated with media outlets, channels and platforms. Being strategic and consistent is something Churm|360 understands.  

Storytelling has never been more important to the healthy heartbeat of a company, a brand or a reputation. Telling your story to the right audience with authenticity, authority and accuracy is the sweet spot of Churm|360. Whether it is media outreach, creating press materials, op-ed writing or media training, we have the experience from years of working on both sides of the media equation. 

Building a base of support for an idea, an initiative, a cause or a campaign requires a strategy and a willingness to form a coalition of advocates one block at a time. Success often hinges on clearly communicating the value of the enterprise and then finding those who share a common passion and commitment to rally and speak up alongside you to move the needle. Building critical support and impact through government, media or in the local neighborhood is a sweet spot for Churm|360.

Are you ready if a crisis strikes? Who is your lead spokesperson? Do you have prepared statements for associates, key stakeholders and media? Do you go on the offensive or play defense? Is your messaging aligned internally so your external responses are consistent and effective? Unfortunately, too many companies and individuals wait to answer these critical questions after the heat is on. Churm|360 can provide the response blueprint and activation plan before a crisis walks through your door.

When it comes to corporate communications, it’s not always about how quickly you message, or how clever you are in telling or deploying your news or narrative. In an age saturated with content, the most durable and trusted corporate communications is built on quality, authenticity and timing. Whether it’s an internal audience of leaders and associates or an external audience of stakeholders, investors, analysts, competitors and media, your reputation and bottom line is in the balance if the communications piece falls short. Churm|360 has experience on both sides of the communications equation in the newsroom and the corporate board room to help set and guide a winning communications strategy.

Image is everything when it comes to success. Having an effective public relations strategy is at the root of a positive public image for an organization or individual. Strong, consistent public relations can add high value and awareness of a corporate or individual brand as well as create favorable talking points to attract new customers, elevate and protect reputations and announce corporate milestones or new achievements. Churm|360 excels at understanding the ingredients to fuel success when it comes to public relations.